John-John & Andy
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UN Women

 
 

Finding Her

In Egypt, women make up only 23% of the workforce.
Even though the percentage is so low, the issue still goes largely unnoticed. 

In these ads, we challenged readers to find the woman in three up-and-coming
industries in Egypt: technology, politics, and science.

The campaign shed light on the importance of equal opportunities for Egyptian women to
participate in the labor force and contribute to the development of the Egyptian society.

 

 
 
 
 
 
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Cannes Lion Design – Bronze
Cannes Lions – 6  x Shortlist
D&AD — Wood Pencil
The One Show — Silver
The One Show — Bronze
The One Show — 3 x Merit
Dubai Lynx — 3 x Gold
Dubai Lynx — 3 x Bronze
Beazly Design Award
Lürzer’s Archive - Published