John-John & Andy

UN Women


Finding Her

In Egypt, women make up only 23% of the workforce.
Even though the percentage is so low, the issue still goes largely unnoticed. 

In these ads, we challenged readers to find the woman in three up-and-coming
industries in Egypt: technology, politics, and science.

The campaign shed light on the importance of equal opportunities for Egyptian women to
participate in the labor force and contribute to the development of the Egyptian society.



Cannes Lion Design – Bronze
Cannes Lions – 6  x Shortlist
D&AD — Wood Pencil
The One Show — Silver
The One Show — Bronze
The One Show — 3 x Merit
Dubai Lynx — 3 x Gold
Dubai Lynx — 3 x Bronze
Beazly Design Award
Lürzer’s Archive - Published