John-John & Andy
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IBM

 

#FindtheAdvantage

When in 2018 the Football World Cup happened, it seemed like the worst
time to get the fans interested in The Wimbledon Tennis Championship.
So how on earth could we compete?

We hijacked football fans by using AI and got them to watch Wimbledon.
We compared live data of footballers and tennis players and
analysed what the athletes can learn from tennis players.